LOGO DESIGNER
BRAND DESIGNER
CREATIVE MENTOR
I help small businesses stop thinking small and start showing up big. Through brave, thoughtful brand identities, I give ambitious founders and businesses with something to prove the confidence to punch above their weight.
I make visual identities for the rebels, and the disruptors. The ones building something different, challenging what’s expected in their industry, and turning big ideas into brands that people actually care about.
always forward,
never back
For me, being a designer isn’t about quick fixes or making something “look pretty.” It’s about crafting visual identities that people believe in. I do that through a mix of creative problem-solving and strategic design thinking. Every project runs through a powerful, tried-and-tested system designed to solve real business problems, not churn out cookie-cutter work.
I’m not a “designer for hire” where you drop a coin in, pull a lever, and get a logo out. I roll up my sleeves, get in the weeds with you, and treat your brand like it’s my own. Because the truth is, the best work doesn’t come from shortcuts, it comes from deep collaboration, trust, and building something together.
I care deeply about my craft, but even more about the people I create with. When there’s honesty, trust, and a shared mission, the process becomes one of the most exciting and memorable journeys you’ll ever go on. Together, we strip back the BS, get comfortable with being brave, and create work that challenges the norm and moves your brand forward.
Helping Designers Build the Careers I Once Dreamed Of
I know how tough it is to make the leap from struggling creative to paid designer. I’ve been there, no clients, no clear path, no clue how to turn creativity into a career. That’s why I’ve made it my mission to share everything I’ve learned over more than a decade in the industry. Today, I help thousands of graphic designers worldwide through my content, courses, and 1:1 mentoring, giving them the tools, mindset, and confidence to turn their creativity into a sustainable career.
1:1 COACHING
If you’re a designer who’s ready to level up, I offer 1:1 mentorship designed to give you the confidence, clarity, and skills to build a freelance career you’re proud of. This isn’t a cookie-cutter course; it’s a personalised roadmap built around you. If you’re ready to stop guessing and start growing, let’s make it happen.
